Al Ries and Jack Trout have taught us that marketing is the manipulation of perception, not just the promotion of product features and benefits.
In his bestselling book Influence - The Psychology of Persuasion, Robert B Cialdini Ph.D shares his six universal principles of persuasion.
As marketing and technology increasingly intertwine, we should consider a definition of 'agnostic' for the world of marketing as well as computing.
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