I help founders future-proof their marketing for an AI era
AI has changed the way your customers buy
Every day more of your customers are using ChatGPT, Gemini, Claude & Copilot to research solutions, compare products, and shortlist suppliers. Here's how your business is already being impacted without you even knowing...
visibility
Your customers are asking AI for solutions. If those answers don't mention you, you're not even making it onto the shortlist.
zero-click
AI now answers questions right on the results page, so fewer people click through to your website and leads can dry up without warning.
competition
Competitors are already using AI to respond to changes in the way customers search and accelerate their marketing results.
Turn your marketing into
an AI-powered growth engine
By intelligently building AI into your website, digital assets, and marketing campaigns we create a reliable system for attracting and converting your best customers.
AI Search (AEO)
Get your business recommended when people ask ChatGPT, Gemini, Perplexity and Google's AI Overviews for help.
Organic Search (SEO)
Appear higher on Google and in the AI overview for the searches your ideal customers are already making.
Paid ads (SEM)
Google Ads and LinkedIn Ads campaigns built, managed and refined to bring in leads at a positive ROI.
Conversion Optimisation
Turn more of your existing visitors into enquiries without spending more on your marketing campaigns.
agentic websites
Fast, clearly structured Webflow sites that are easy for AI to read and act on, and convert visitors into customers.
lead management
Capture, track and follow up every enquiry, so you know where each lead came from and what it cost you.
What clients say about working with me
James has been an invaluable marketing partner for our medical practice. He took the time to understand our business, our patients, and our long term goals before creating a clear marketing strategy tailored to us.
Bronwen Martin
James was very responsive & helpful when I needed quick fixes done to my company website. He provided me with an audit of items that require attention and was very easy to work with.
Kelsey Seelye
James has been outstanding. … He is very knowledgeable, accommodating and transparent in all aspects of our engagement. … I recommend James to anyone building a website, particularly through the Webflow platform.
George Dobbins
James and Ignite worked with us on the marketing front for Codi - our new AI product for building A/B tests. We saw an immediate impact - Ignite set up our marketing campaign, LinkedIn ads, …
Justin Coulston
James is ace. He set up our Google Ads from scratch, built a sensible campaign structure, and ran proper testing from day one. Great communication, regular reviews, and stayed within budget.
Eleanor Gardner
Ignite Marketing have been great to work with! They helped us make improvements to our website, boost its performance, and create our new Insights page and blog content. They also handled all the SEO and optimisation side of things, which made a big difference.
Nikki
As well as creating an excellent Google Ads marketing campaign, James has also built me a fantastic new website which I am truly delighted with. … James is a true professional and offers an amazing service.
James Andrew
James did a great job helping us better understand how to optimize our existing campaigns. He took the time to ask questions, make suggestions, and explain in detail what kind of changes we should implement and why.
Ashley Nevis
In the six months we have used the services of ignite marketing and built a relationship with James the business has seen a dramatic upwards trend in both leads and conversions and we feel both confident and excited for the future.
Steve Dawson
James is highly professional and a pleasure to deal with. He is very approachable and has gone above and beyond my expectations … No task is too small for James and his enthusiasm to understand the industry sector you work in is truly refreshing.
Jonathan Barker
James designed our company website, through his conscientious attitude and ability to listen and understand exactly what we were looking for to completing the project on time. The end result was remarkable and beyond our expectations.
Margaret Rooke
Fantastic service. They have transformed by business marketing strategy resulting in massive increase in sales. They listen to your aims and goals and make them happen.
Nick Rhodes
Book a free discovery call with me
Book a call
A free 30-minute discovery call to chat about your marketing and the ways you can take advantage of AI.
get your audit
Receive a free visibility audit showing you how AI assistants currently see your business.
build for growth
Start turning your marketing spend into meaningful improvements in visibility, leads, and customers.
What exactly is AI marketing?
Business operations, software capabilities, and customer buying behaviours are all being readically changed by AI. Where all three overlap is AI marketing.
- 1
Businesses
Using AI to operate faster and more efficiently.
- 2
Platforms
Integrating AI into their apps and software.
- 3
Customers
Researching and buying using AI assistants.
Frequently Asked Questions
What is AI marketing?
It's marketing that accounts for the way people now find and choose businesses. More of your customers are asking ChatGPT, Gemini and Claude for recommendations instead of scrolling through Google results.
AI marketing makes sure your business shows up in those answers, and uses AI tools to plan, test and improve your campaigns faster.
The strategy and judgement still come from a person. That part hasn't changed.
Do I still need SEO if people are using ChatGPT?
Yes. AI tools lean heavily on content that already ranks well and is easy to understand, so strong SEO makes you more likely to appear in AI answers, not less.
Google is also still where most people search when they're ready to buy. The businesses that win over the next few years will be visible in both places.
What kind of businesses do you work with?
Mostly service businesses and founders who want more of the right enquiries, from local businesses and professional services to trades, tech startups and B2B companies.
I work with clients across the UK and internationally. If you're serious about growth and want a joined-up plan instead of scattered campaigns, we'll probably get on well.
What is AEO, and how is it different from SEO?
AEO stands for Answer Engine Optimisation. SEO helps you rank in a list of search results. AEO helps you become the answer that AI tools and Google's AI Overviews give directly.
That means clear, well-structured content, a consistent reputation across the web, and being mentioned by the sources AI models trust.
Good SEO is still the foundation. AEO builds on it so you're visible wherever your customers are asking questions.
Are you an agency?
Not in the traditional sense. Ignite Marketing is me, James Londesborough, working directly with you from strategy through to delivery.
There are no account managers in between and no handing your work to a junior. Where a project needs a specialist, I bring in people I trust and stay accountable for the result.
If you have your own agency partners, freelancers, or in-house team, I work collaboratively alongside them.
How do we get started?
Book a free discovery call.
We'll talk about your business, your goals and what's holding your marketing back, and I'll be honest about whether I'm the right fit.
If we go ahead, you'll get a clear roadmap with scope and costs agreed upfront before any work begins.