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Work Less<Create More

Ideas and concepts for defining your own vision of success, building a business on your own terms, and unlocking personal growth through entrepreneurship.

Featured

Working Less to Create More

An outline of the principles that can underpin a fresh approach to doing business and redefine work-life balance.

Business

Latest Articles

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Marketing

The Alpha and the Omega

Al Ries and Jack Trout have taught us that marketing is the manipulation of perception, not just the promotion of product features and benefits.

Sales

Selling Big by Selling Small

Microselling is the accumulation of repeated, highly cost-effective, small gains that provide a significant overall improvement to your sales process.

Business

Seeing What Works

The concept of pivoting in business can qualify what might otherwise be interpreted as feelings of anxiety or uncertainty.

Sales

Price Factors

There are influencing factors at play, largely beyond our control, impacting how our prices are perceived by potential clients.

Marketing

Logical vs. Foolish Consistency

In his bestselling book Influence - The Psychology of Persuasion, Robert B Cialdini Ph.D shares his six universal principles of persuasion.

Productivity

LIFT Every Day

Discover the benefits of developing a habit of focusing on what matters most at the outset of each day.